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Bidding for pre-owned electronics in Dubai

Northladedr's business model empowers individuals to sell their electronic devices through a web platform. These gadgets are subsequently auctioned in bulk to electronic device dealers through a bidding system. Throughout my collaboration with the company, I developed the online platform for selling devices and a mobile application where users can participate in auctions for pre-owned electronics.

Registering as a user and onboarding is straightforward for everyone, though the creation of the account is done after a representative is validating the company’s documents.

Client

Northladder

Role

UI/UX
Visual Design
Research

Tools Used

Figma

Bidding is a straight-forward experience

I created an interactive experience that incentivizes dealers to consistently update their bids for winning devices. Once a bid falls within the winning range, the system automatically processes the delivery of the item until the requested quantity is fulfilled. This dependency on stock availability is tied to the time when individuals sell their devices on the client platform.

Upon reaching the top rank, the items delivered are impeccable, setting them apart from bids within the winning range. In the second scenario, the delivered items consist of lower-grade devices.

To keep users informed about their balance, the app features a tracking system displaying an overview of their activity. This allows users to monitor all devices, whether received, in transit, or returned.

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